Monday, February 22, 2010

Ageless



There are certain ironies in life that are totally unavoidable - taxes are due every April 15th, responsibilities only get more strenuous as you get older (side note: I find myself envious of the blissfully unaware children being pushed in strollers through the crowded streets with not a care in the world) and my favorite...your body ages everywhere! Oh yes and let's start counting the ways: besides the lines and wrinkles, there's the loss of the youthful facial baby fat, the jiggly arms, and who can forget the saggy, turkey skin-eque knees?! And then there's your hair. As you get older hair gets more brittle, finer, weaker and less dense. Sadly certain culprits like continually heat styling or multiple chemical processes only expedite the aging process. But thanks to all the great beauty inventions (I knew there was a reason I worked in this industry) we can now fight the system and turn back the clock! Are you with me?

Think the finest ingredients; caviar, algae, shea butter and mushroom extract to fight the good fight and you have Alterna Caviar Anti-Aging SeaSilk Volume Shampoo and Conditioner. Formulated without those nasty ingredients this sulfate-, paraben-, phthalate and mineral oil/paraffin/petrolatum-free system works on three levels to restore hair's youthfulness. A proprietary Caviar extract targets aging at the cellular level while the ColorHold technology protects against premature color fading as the Age-Control Complex fights oxidative damage for renewed suppleness. From the moment you lather this rich, luxurious shampoo, you will feel an incredible dense, creamy foam that envelops each strand for the most nourishing yet gentle experience. Continue this pampering treatment with the conditioner which weightlessly coats hair with essential moisture so that it feels touchable soft and silky smooth. Think of this experience as champagne for your hair. A day later and I'm astounded by the shine, mangeability (I didn't need any styling products!) and bouncy volume. I feel my hair getting younger...or at least more head turning!

Usage tip: My dear friends at Lock & Mane have graciously offered a few travel sets of these delectable product for my readers. So post a comment with your thoughts about this product, hair aging or what you use. Then a special, secretive committee (think the people responsible for collecting and tabulating the Oscar ballots) will enter your name in the randomized drawing. Be sure to leave me your email so I contact the winners for their mailing address. Trust me you want this in your shower!

The result: Vivacious, ageless, envious hair!

4 comments:

  1. my hair needs a mid-winter pick me up just as badly as i do! i've used alterna in the past and had great results - and what's better than travel sets! (stealing bad hotel shampoo never ends well for hair.) - camilla.danpour@gmail.com

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  2. I've had white hair for years and while everyone says it is very pretty... I am feeling like it needs a little special TLC. Would love to try a new product to see how white hair can become alive, shiney and renewed! donna.jobert@gmail.com

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  3. this product sounds amazing - like the unique ingredients. Would really like to try it!!
    smilefest (at) yahoo (dot) com

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  4. oooooo..... sounds fab, but whats the sug. usage? should it be used like a mask or every time i wash?

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