Wednesday, October 21, 2009

Super Power

There are certain questions that are just inevitable. At a job interview: "So what are your areas of weakness/development?" (Is this a trick? How do you even answer that?). On a first date: "So what do you do for a living?" (read: are you employed and driven?) and "Have you ever been married? Do you have any kids?" (just kidding...actually not really). When people learn that I've been in the beauty industry for years and have developed all sorts of beauty products the first question asked without failure is "So do any of these anti-aging products really work?" Drumroll please..are you holding your breath for this million dollar question? And the answer is...YES! I know what you're thinking, yes there is a god!

We are all educated on the benefits of antioxidants. They fight free radicals, curtail oxidative damage and essentially prevent pre-mature aging due to environmental (ie. sun) and lifestyle (ie. stress) aggressors. However what you may not know is that the efficacy and benefits of these antioxidants are determined by their concentration and combination (if multiples are used). Bringing the "super" in antioxidant skin care treatment is Skinceuticals CE Ferulic Serum. As noted in their packaging and marketing communication this industry gold standard is made up of 15% pure vitamin C, 1% vitamin E and ferulic acid. What makes this product so ground breaking is not just the high concentration of damage controlling antioxidants, it is the skillful combination that is used. Independent clinical studies conducted at Duke University Medical Center show that by the these three ingredients double the level of photoprotection from 4-fold to 8-fold than each individually! Did you catch that? This tiny serum should not be confused for a small kid in the school yard. It protects your skin from harmful UVA and UVB rays 8 times better than nothing at all (of course you still must wear sunscreen!). Hmmm I wonder how many premature wrinkles that translates to especially since 80% of wrinkles are caused by sun damage. Unmatched within the marketplace this revolutionary antioxidant combination increases collagen synthesis, neutralizes free radicals and brightens skin. The best part? It cannot be washed or rubbed off so you get continuous, synergistic protection. Skinceuticals is responsible for the serum trend you see in the marketplace but with like all copycats only the original is the real mccoy. Umm where's the dotted line so I can sign up for a life-long supply?

Usage tip: After cleansing and toning, apply 6-8 drops onto the palm of your hand and be sure to apply all over your face, neck and decollete. Wait 3-4 minutes before layering your SPF lotion during the day or night cream.

The result: The answer to the eternal question...yes there is a skin care product that really works!

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